Stick Pack vs Sachet: A Comprehensive Comparison

Last updated: October 12, 2023.
Writen by :
Eric Lu
Marketing at Bagnpouch

The landscape of product packaging is rapidly evolving, with flexible packaging emerging as a key player in various industries.

Central to this shift are stick packs and sachets, increasingly favored for their practicality and efficiency.

Stick packs offer a slender, convenient design ideal for single servings, while sachets provide a compact solution for small quantities.

This article aims to compare these two packaging options, offering insights to manufacturers, businesses, and consumers.

We'll explore their advantages, limitations, and applications, helping you make an informed choice suited to your specific need

What is Stickpack?

Stick packs, a novel packaging solution, have become a staple in modern packaging design.

This pouch style stands out by its thin, elongated shape, which resembles a stick. As a result, it is also known as a stick pouch.

stick sachet

This unique form factor not only optimizes material usage but also caters to single-serving products.

Ideal for both liquid and powder contents, stick packs provide a convenient, user-friendly packaging option.

Typical Uses and Industries

sugar stickpack
coffee stick sample
liquid stickpack sample

The versatility of stick packs has led to their widespread adoption across various industries.

In the food and beverage sector, they are commonly used for packaging condiments, sweeteners, and instant drink mixes.

The pharmaceutical industry appreciates stick packs for their precision in dosing and ease of portability, making them perfect for over-the-counter medications and supplements.

Similarly, the beauty and personal care industry utilizes these packs for single-use products, contributing to a hygienic and convenient consumer experience.

stick pack packaging pros vs cons

Stickpack Upsides

Stickpacks shine with their user-friendliness. They're easy to open and use.

  • No fuss, no mess.
  • Carry them anywhere.
  • Perfect for on-the-go consumers.

Their sleek design saves space too. A win for both manufacturers and consumers.

  • More packs in less space.
  • Less waste material used.
  • Lower shipping costs.

Stickpack Downsides

But it's not all sunshine and rainbows with stickpacks. There are a few drawbacks to consider.

One issue is limited volume. You can't pack a lot into these slim packets.

  • Not suitable for bulk products.
  • Might need multiple packets for one use.

Please Note : When it comes to packaging on a small scale, the price tag on a basic stickpack machine is pretty much identical to a sachet packer.

However, if you're thinking big and need to ramp up production, be prepared to shell out more for a multilane stickpack unit than a standard sachet one.

  • High initial investment required.
  • Not ideal for small businesses on tight budgets.

What is Sachet packaging?

As a basic type of flexible bag, sachet packing is typical flat and rectangular.

These packets are typically crafted from a composite of materials like plastics, foils, and paper, offering a lightweight and versatile packaging solution.

sample sachet packaging image

Designed to hold a variety of products, from powders to liquids, sachets are lauded for their convenience and ease of use.

Their sealed edges provide a secure enclosure, ensuring the integrity of the contents within.

Common Applications and Industries for sachet

Sachets have found their niche in numerous industries, often where small, single-use packaging is paramount.

In the food sector, they are ubiquitous for packaging condiments, spices, and instant coffee or tea.

The health and beauty industry relies on sachets for sample sizes of creams, shampoos, and other personal care products.

Pharmaceutical companies also utilize sachets for precise dosing of medications, making them an essential component in healthcare packaging.

Sachet Advantages

There's no denying that sachets have some serious perks. These include:

  • Cost-effectiveness: Sachets are typically cheaper to produce than other forms of packaging.
  • Portability: Their small size makes them easy to carry around.
  • Single-use convenience: Sachets provide just the right amount of product for one-time use, reducing waste.

A case in point is the food industry. Many companies opt for stick sachet packaging for condiments and seasonings. It's a win-win situation - consumers get the ease of use, and businesses save on packaging costs.

Sachet Disadvantages

However, everything has its downside, and sachets are no exception.

  • Environmental impact: The main issue with sachets is their environmental footprint. Most sachets aren't recyclable, leading to pollution.
  • Limited capacity: Due to their small size, sachets can only hold a minimal amount of product.

For instance, while stick sachet packaging is great for single servings of coffee or sugar, it wouldn't work well for bulk items like cereal or pasta.

Comparative Analysis: Stick Pack vs Sachet

Manufacturing and marketing professionals must grasp stick pack and sachet choices in flexible packaging. Let's kick off with a quick rundown.

Material Usage and Sustainability

Stick packs typically use less material, making them potentially more eco-friendly, while sachets offer the flexibility of incorporating advanced, sustainable materials.

The environmental impact depends on the product type and brand’s sustainability goals.

Design and Branding

Design-wise, stick packs provide a unique profile for branding, while sachets offer a larger surface for detailed design and information.

The decision should align with marketing strategies and target audience.

Cost Efficiency Battle

Stickpack machines churn out more units per minute than sachet machines. More output equals lower costs per unit.

  • Stickpacks: High production speed = Lower cost per unit
  • Sachets: Slower production speed = Higher cost per unit

Consumer Convenience

Stick packs excel in portability and ease of use for single servings, ideal for on-the-go consumption. Sachets offer versatility and practicality for a variety of products, considering end-user preferences.

Choosing the Right Option for Your Product

Stick Pack Packaging usage

Selecting the right packaging for your product is a crucial decision that can significantly impact its market success. Let’s explore the key factors to consider and examine some real-world examples.

Factors to Consider in Packaging Selection

  1. Product Type: The physical and chemical properties of your product dictate the packaging requirements. For instance, liquid products might be better suited to sachets for their seal integrity, while powders could favor stick packs for ease of pouring.
  2. Automatic Pouch Packaging Machines Matter: The machines used for packaging also play a role in your choice between stickpacks and sachets. Some machines may work faster with one type over the other. There's no one-size-fits-all solution here. It all depends on what you're packing and who your consumers are.
  3. Target Market: Understanding your consumer base is essential. Are your customers looking for convenience, eco-friendliness, or cost-effectiveness? The preferences and habits of your target market should guide your packaging choice.
  4. Distribution Channels: Consider how your product will be transported and displayed. Stick packs might be more resilient to shipping stresses, while sachets could offer more shelf appeal in retail environments.

Case Studies: Successful Implementations

  • Stick Packs in the Beverage Industry: A prominent coffee brand switched to stick packs for their instant coffee range. This not only enhanced the portability but also aligned with their eco-conscious branding, as stick packs used less material and were easier to recycle.
  • Sachets in Personal Care: A skincare company introduced a line of face masks in sachets. This packaging allowed for eye-catching designs, appealing to their young, design-savvy demographic. The sachets also ensured the masks stayed fresh and were easy to distribute in sample packs.


So, we've chatted about stickpack and sachet packaging. We've gone through their pros and cons, materials used, and how they cater to different needs.

Stickpacks are a hit with people on the go. They're quick, convenient, and perfect for single servings of coffee or supplements.
Plus, their slim design means less waste - a big thumbs up for our planet!

Sachets, on the other hand, offer versatility. You can pack anything from oil to powders in them.
And let's not forget about quantity - you can squeeze more product into a sachet than a stickpack.

Finding Reliable Suppliers for Stick Sachet Packaging Wholesale

Quality, Price, and Delivery Time

Flexible packaging companies like Bagnpouch are great places to look for stick bag packing.

Quality is key. You don't want your product falling apart before it reaches your customers.

Price matters too. You've got a budget to stick to after all.

And finally, delivery times. Can they get you what you need when you need it?


Can my business customize the design of our stick sachets?

Absolutely! Most suppliers allow customization of design including brand logo, colors, text etc., allowing you to make your product stand out on shelves.

Can I get samples before placing a large order?

Most reputable suppliers provide sample packs so you can test quality before committing to a large order.

Where Flexible Packaging Comes Alive!


Looking for inspiration?

Creating an eye-catching design for custom packaging can be challenging. Our in-house graphic designers are here to help! Or, take inspiration from designs by our previous customers and create something totally unique.
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