The Comprehensive Guide to Custom Stand-up Pouch Packaging(Doypack)

Last updated: May 17, 2024.
Writen by :
Eric Lu
Marketing at Bagnpouch

In the dynamic world of flexible packaging, custom stand-up pouch packaging, also known as Doypack, has revolutionized how products are presented, protected, and preserved.

What is a Stand-up Pouch and Why Call it Doypack?

A stand-up pouch, commonly referred to as a Doypack (a term derived from its inventor, Louis Doyen), is a flexible packaging solution designed to stand erect on its base.

custom printed pouches

This feature not only enhances product visibility on shelves but also contributes to efficient space utilization. The term "doypack" is a nod to the innovative spirit of Doyen, who in 1963, introduced this packaging format to the market, initially for packing fruit juices. The design and functionality of Doypacks have since evolved, catering to a wide range of products beyond beverages.

This guide delves into the essence of stand-up pouches, exploring their importance, benefits & challenges, types, materials, and main pouch components. Also, we will delve into the versatile applications of stand-up pouches across different sectors and get to know the manufacturing, printing, and quality control process of the stand up pouches.

Contents hide

What are the Benefits of Custom Stand-up Pouch packaging?

Custom stand-up pouch packaging offers a myriad of benefits that extend beyond mere aesthetics. These flexible pouches not only serve as a canvas for vibrant branding but also embody efficiency, versatility, and sustainability. Their design and material composition cater to a wide array of products, enhancing consumer experience while optimizing logistical operations.

benefits advantages of stand up pouches

Boosts Graphics and Shelf Impact

Custom stand-up pouches provide an expansive surface area for high-definition graphics, vibrant colors, and detailed product information.

This visual appeal is crucial in a competitive retail environment, where shelf impact directly influences consumer purchasing decisions. The ability to utilize the entire pouch for branding allows products to stand out, capturing consumer attention and effectively communicating brand values.

Maximize Space Efficiency

One of the standout benefits of stand-up pouch packaging is its space efficiency. When unfilled, these pouches lay flat, significantly reducing the volume they occupy during transportation and storage.

This efficiency translates to cost savings and a reduced carbon footprint, as one truckload of flat pouches is equivalent to 15-25 truckloads of empty rigid containers. For retailers, the self-standing feature maximizes shelf utilization, allowing for more product displays within the same space.

Rich Application Scenarios

The versatility of stand-up pouch packaging extends to a wide range of industries, including food and beverages, pet food, health and wellness products, and household items.

This adaptability is due to the pouches' ability to be customized with various features such as resealable zippers, tear notches, and transparent windows. These modifications cater to specific product requirements, enhancing functionality and consumer appeal across diverse market segments.

Are stand-up pouch packaging suitable for small businesses?

Yes, stand-up pouch packaging is highly suitable for small businesses. These pouches are cost-effective and lightweight, reducing shipping costs and allowing for vibrant, high-quality printing that enhances shelf appeal. Their flexibility and the option to order in smaller quantities make them ideal for small businesses and startups looking to test the market efficiently.

Increase Consumer Convenience

Stand-up pouches are designed with the consumer in mind, offering features that enhance usability and convenience. Resealable closures maintain product freshness, while tear notches and spouts facilitate easy opening and dispensing.

This convenience is particularly valued in today's fast-paced lifestyle, where ease of use can be a deciding factor in purchase decisions. The lightweight and portability of these pouches further contribute to their consumer appeal, making them ideal for on-the-go consumption.

Ease of Storage and Transport

The lightweight and compact nature of stand-up pouches streamline logistics from manufacturer to consumer.

Their reduced weight and volume lower transportation costs and environmental impact, offering a sustainable alternative to rigid packaging. For consumers, the ease of storage is a significant advantage, as the pouches occupy minimal space in cupboards and refrigerators, contributing to organized and efficient household management.

Does the stand up pouch help E-commerce retailers?

Yes, stand-up pouches are highly beneficial for e-commerce retailers. Their lightweight and durable design lowers shipping costs and ensures products arrive in excellent condition, crucial for maintaining customer satisfaction in online sales.

Prolongs Product Shelf Life

Stand-up pouches are constructed from high-barrier materials that protect contents from moisture, oxygen, and light exposure.

This barrier protection is crucial for preserving the freshness, flavor, and nutritional value of perishable goods, extending their shelf life. The ability to customize the material composition based on product sensitivity ensures optimal preservation conditions, reducing food waste and enhancing consumer satisfaction.

What are the challenges of custom stand up pouch?

Stand-up pouches have become increasingly popular due to their versatility, convenience, and attractive appearance, offering numerous benefits for both manufacturers and consumers. However, like any packaging option, stand-up pouches also come with certain challenges that should be considered when choosing this type of packaging.

Filling Challenges

One of the main challenges associated with stand-up pouches is the "filling process". Compared to flat pouches or pillow pouches, filling stand-up pouches can be more complex and may require specialized doypack pouch packaging equipment. Achieving consistent and accurate filling, especially with thicker or more viscous products, can be difficult and may necessitate additional investment in machinery.

Limited Rigidity

Although stand-up pouches are designed to stand upright on shelves, they lack the same level of rigidity as some other flexible pouch packaging options, such as gusseted pouches or flat bottom pouches. This can make them less suitable for certain products that require a more robust structure or may be prone to damage during transportation and handling..

What are the Most Common Styles of Stand-Up Pouch? (Based on Bottom Base)

Stand-up pouches are a popular choice in flexible packaging due to their efficiency and versatility. The "bottom structure of pouch" plays a crucial role in its functionality and suitability for different applications.

Here, we explore the types of stand up pouches based on their " pouch bottom styles" designs.

types of stand up pouch bottom base

Doyen Seal

The Doyen Seal, also known as a Round Bottom or Doypack, is characterized by a U-shaped gusset at the "bottom side" of the pouch.

This "stand up pouch style" is designed to help lightweight products stand upright on shelves, using the bottom seal as a stable base. The Doyen Seal can typically support products weighing up to 0.45 kg (approximately 1 pound), making it ideal for less dense items.

This type of pouch is particularly advantageous for maximizing product visibility and enhancing shelf presence, commonly used for packaging snacks, confectioneries, and various food items.


The K-Seal pouch features a distinctive K-shaped seal at the corners, with a flat "bottom structure of pouch" that provides added support and stability.

This design allows the pouch to hold more weight, suitable for products ranging from 0.45 kg to 2.25 kg (1 to 5 pounds). The K-Seal is one of the preferred "types of stand up pouches" for slightly heavier and bulkier items due to its ability to maintain shape and offer a robust base.

It is commonly used for packaging pet food, garden products, and larger food items like flour and sugar.

Plough (Plow) Bottom Style

The Plough or Plow Bottom Style stand-up pouch is designed without a seal at the "bottom side," allowing the product itself to sit flush against the base of the pouch.

This "pouch style" is recommended for heavy items, capable of holding products that exceed 2.3 kg (5 pounds). The absence of a bottom seal helps distribute the weight evenly, providing stability and durability for heavy or dense products.

This style is particularly suitable for large volumes of agricultural products, pet foods, and industrial supplies that require sturdy packaging solutions.

What Material Options Are Available when making Stand-up Pouches?

Usually, the stand-up pouches are made of laminated films, which consist of multiple layers of barrier films and coatings that provide a protective barrier against moisture, oxygen, light, UV rays, and even scent.  These high-barrier bags are essential for maintaining product freshness and preventing damage to the contents, making them suitable for a wide range of applications.

In addition to the functional aspects, the materials used in stand-up pouches also influence the overall look and feel of the packaging. Various surface effects are available, such as glossy, matte, metalized, and soft-touch matte finishes, allowing you to create a unique and appealing visual presentation for your product.

What are the common raw materials for the composite film?

Polyethylene (PE), Including LLDPE: PE is a versatile plastic used in the inner layers for its sealing properties and flexibility. LLDPE, or Linear Low-Density Polyethylene, is particularly favored for its strength and puncture resistance.

Polyethylene Terephthalate (PET), Metallic PET: PET is used for its clarity, strength, and barrier properties against moisture and gases. Metallic PET adds a metalized layer for enhanced barrier properties and a shiny appearance.

Aluminum Foil: Offers the highest level of protection against oxygen, moisture, and light, making it ideal for products sensitive to these elements.

Recyclable Mono-Materials: Mono-material LDPE film laminates are gaining popularity for their recyclability, addressing sustainability concerns while still providing adequate protection.

Biodegradable and Compostable Materials: These materials are designed to break down after use, offering an eco-friendly alternative to traditional plastics.

Kraft Paper: Adds a natural, rustic look to the pouch and is often used as the outer layer for its printability and aesthetic appeal.

Specialized Laminates: Materials like OPA, OPP, CPP, and EVOH are used for specific barrier properties, such as oxygen or moisture resistance, tailored to the product's needs.

Are stand-up pouches sustainable?

Yes, stand-up pouches can be made from eco-friendly materials like recyclable mono-materials, biodegradable, and compostable options. These advancements make stand-up pouches a viable option for brands looking to reduce their environmental impact.

What are some popular types of composite film (combination types)?

  • Recyclable: PE/EVOH/PE (inside) - Offers recyclability while maintaining barrier properties.
  • Composite: PET (outside)/EVOH/PE (inside) - Provides excellent clarity and durability.
  • Metallic: metPET/EVOH/PE (inside) - Adds a premium, eye-catching appearance.
  • Aluminum foil: PET (outside)/Foil/PE (inside) - Offers superior barrier properties and light protection.
  • Kraft paper materials: Kraft paper (white or brown)/EVOH/PE (inside) - Provides a natural, eco-friendly look.

What Finish Options are available for the stand-up pouch?

Stand-up pouches can be customized with various finish effects to enhance their visual appeal and tactile properties. These finishes not only improve the overall look and feel of the packaging but can also provide additional protection and durability.

This table show some popular surface Options for Stand-up Pouches:

Finish OptionDescription
GlossyAdds a brilliant, glare-free luster to printed images.
MatteProvides a satiny texture that makes printed text easier to read.
MetalizedCreates a premium, reflective appearance that catches the eye.
Soft-touch matteOffers a velvety, tactile feel that enhances the perceived quality of the product.

What add-ons are available for the stand-up pouches?

There are various pouch components available to enhance the functionality and user experience of the doypack pouch packaging. These pouch add-ons play a crucial role in improving the pouch's usability, product protection, and consumer convenience, making them suitable for a wide range of applications.

Hang Hole (Euro Hole or Round Punch Hole)

Hang Holes 1

A hang hole allows the pouch to be easily displayed on retail shelves or pegboards, increasing product visibility and accessibility. It provides an alternative merchandising option, making it convenient for consumers to locate and purchase your product.

Tear Notch

Rounded Corners

A tear notch is a small cut or perforation on the pouch that facilitates easy opening without the need for scissors or other tools. It enhances consumer convenience by allowing them to quickly access the contents of the pouch, making it ideal for on-the-go consumption or single-use products.

Zipper (Press-to-Close or Slider)

zipper pouch closure

A zipper is a resealable closure that allows consumers to securely reseal the pouch after opening, maintaining product freshness and preventing spills. It is particularly useful for products that require multiple uses or have a longer shelf life, such as snacks, nuts, or pet food.

Child-Resistant Zipper

Child Resistant Zipper option

A child-resistant zipper is a specialized closure designed to prevent young children from easily accessing the contents of the pouch. It is crucial for packaging products that may be harmful if ingested, such as medications, supplements, or household chemicals, ensuring child safety and compliance with regulations.

View Window

clear window 1

A transparent window on the pouch allows consumers to view the product inside, increasing their confidence in the quality and appearance of the contents. It is particularly effective for showcasing visually appealing products, such as fresh produce, baked goods, or artisanal items.

Spout and Cap

pouch spout

A spout pouch, also known as a fitment pouch, features a built-in spout and cap for easy dispensing of liquids, gels, or viscous products. The spout pouch is commonly used for packaging beverages, sauces, dressings, or personal care products, providing a convenient and mess-free pouring experience.

Valves (Degassing or Aroma)

gas valve

Valves are one-way openings that allow gases to escape from the pouch while preventing outside air from entering. Degassing valves are essential for packaging products that emit gases, such as freshly roasted coffee, to prevent the pouch from bulging or bursting. Aroma valves allow consumers to smell the product without opening the pouch, enhancing the sensory experience.

Tin Tie

Tin Tie Bag

A tin tie is a strip of metal that can be used to securely close the top of a pouch after opening. It is often used in combination with a folded-over pouch top to create an airtight seal, preserving product freshness. Tin ties are commonly found on coffee bags or other products that require a resealable closure

Optional add-ons for stand-up pouches enhance functionality, convenience, and product protection. By incorporating these features, businesses can create custom packaging solutions tailored to their specific needs, ultimately improving the consumer experience.

What industries prefer to using stand up pouches?

Stand up pouches offer numerous benefits, such as resealability, easy storage, and enhanced product protection. Many industries have embraced stand up pouches as a practical packaging solution for both dry products and liquids & pastes.

The table below summarizes the main industries that frequently use stand-up pouches and their specific application areas:

IndustrySpecific Application Areas
Food and Beverage- Snacks (chips, popcorn, nuts, dried fruits, seeds, Cereals)
- Coffee & tea (whole beans, ground coffee, loose-leaf tea)
- Pet food (dry kibble, treats, pet supplements)
- Sauces (ketchup, mustard, condiments)
- Beverages (juice, energy drinks, wine)
Health and Wellness- Nutritional supplements (protein powders, vitamins, minerals)
- Sports nutrition (energy gels, electrolyte powders)
Cosmetics and Personal Care- Skincare (lotions, creams,body wash, )
- Hair care (shampoos, conditioners, hair treatments)
Non-food- Household Products (detergents, cleaning agents, laundry pods)
- Electronics (batteries, cables, small components)

What the production of stand-up pouches?

Stand up pouches are typically made from laminated films that provide excellent barrier properties to protect the contents. The production process involves several key steps to ensure the pouches are both functional and visually appealing.

How to make stand up pouches?

Stand-up pouches are usually made of laminated film rolls. The standard process steps for making stand-up pouches include:

  • Creating the laminated film by bonding multiple layers of materials like polyethylene, aluminum foil, and polyester. The innermost layer is food-safe, the middle layer provides barrier properties, and the outermost layer is printable.
  • Passing the laminated film through plows that fold a W-shaped gusset into the bottom to allow the pouch to stand up on its own.
  • Adding features like zippers, spouts, tear notches, and hang holes. Zippers are sealed to the inside faces of the film near the top edge.
  • Making vertical seals along the sides of the pouch and pressing the zipper into the same area to seal its ends. The bottom folds are sealed as well.
  • Cutting the pouch vertically through the center of the side seals to form individual pouches.

How to print on stand up pouches?

To create eye-catching custom stand-up pouches, the design process begins with a "stand up pouch drawing" or "stand up pouch mockup".

The printed content, including logos, pouch designs, and product information, is applied to the printing layer of the co-extruded films before the roll is made into a pouch. Different printing methods can be used, with rotogravure plate printing being the most common due to its versatility and color range.

How to fill and seal stand-up pouches (packaging process)?

Manual Filling and Sealing

How to Fill Stand-up Pouches manually involves a straightforward process suitable for small businesses and startups. For "manual filling," you need a scale or counting device, a funnel or scoop, and a manual heat sealer. Begin by opening the pouch, filling it with the desired product, and then sealing it using the heat sealer.

Automatic Filling and Sealing with a Premade Pouch Packaging Machine

For larger operations, using a "premade pouch packaging machine" is more efficient. These machines automate the process by opening, filling, and sealing the pouches with minimal human intervention. The machine grabs the pouch, opens it, fills it with the product, and then seals it, ensuring consistency and speed.

How are stand-up pouches welded?

Stand-up pouches are welded using heat-sealing techniques. The laminated films are sealed together at the edges to form a strong, airtight bond. This process ensures that the pouches are durable and can withstand the rigors of transportation and handling.

How to ensure the quality of the stand-up pouch?

Quality assurance is crucial in the production of stand-up pouches. At the sample stage, various quality tests are carried out on the sample bags to verify whether they meet the requirements.

  • Puncture Resistance Experiments: Ensuring the material can withstand sharp objects.
  • Sealing Experiments: Verifying the strength and integrity of the seals.
  • Drop Test: Checking the pouch's durability when dropped from a height.
  • Leakage Test: Ensuring the pouch is airtight and leak-proof.
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