Everything You Need to Know About Custom Printed Coffee Bags

Last updated: June 28, 2024.
Writen by :
Eric Lu
Marketing at Bagnpouch

Custom printed coffee bags are an essential flexible packaging solution for coffee brands looking to stand out in a competitive market. In recent years, the demand for custom coffee packaging has been on the rise as more companies recognize the value of investing in high-quality, visually appealing bags that reflect their brand identity.

When it comes to custom printed coffee bags, there are various options available. Bag styles range from stand-up pouches to side-gusseted bags, while material choices include kraft paper, foil-lined bags, and biodegradable options. Printing methods offer flexibility in design, and finish effects can add a premium look. Custom bags can also incorporate functional add-ons like degassing valves and resealable zippers.

Here we are happy to provide a comprehensive guide on everything you need to know about custom printed coffee bags. We will explore the benefits, options, and considerations involved in creating effective packaging for your coffee products. By the end, you will understand how to leverage custom printing to elevate your brand and connect with your target audience.

What Are the Features of a Great Printed Coffee Bag?

A high-quality coffee bag not only protects the flavor and aroma of the beans but also enhances brand recognition and customer loyalty. Here are the essential features to look for in a well-designed coffee bag:

High-quality materials: The best coffee pouches & bags are made from thick, durable materials. These materials protect the beans and coffee grounds from moisture, light, and air, maintaining freshness and flavor for an extended period.

Eye-catching design: Custom printed coffee bags should feature visually appealing designs that align with the brand's personality, including a striking logo and vibrant colors.

Clear and informative labeling: Great coffee bags include essential coffee packaging information such as roast date, origin, flavor notes, and brewing instructions to help customers make informed decisions.

Resealable and user-friendly packaging: Personalized coffee bags with resealable zippers or tin ties provide convenience for customers, allowing easy storage and access while maintaining freshness.

Eco-friendly and sustainable options: Offering coffee pouches made from recyclable, compostable, or biodegradable materials appeals to environmentally conscious customers and demonstrates the brand's commitment to sustainability.

Airtight seal: An airtight seal is crucial for preserving the quality and freshness of the coffee. It prevents oxygen from entering the bag and causing the beans to become stale or lose their flavor.

Lightweight and protective: In comparison to rigid packaging types for coffee, custom printed coffee bags are lightweight and easy to transport. Despite their flexibility, these bags still provide ample protection for your beans.

What Are the Most Common Types of Coffee Bags?

Coffee bags come in various styles, each designed to cater to specific packaging needs. The most common coffee bag types can be categorized into two main groups: single-serve portion packaging and bulk coffee packaging for multiple uses.

Coffee Bag Styles for Single Serve (Portion Packaging)

Pillow Bags (Frac Packs): Pillow bags, also known as frac packs, are simple, lightweight, and cost-effective options for single-serve coffee portions. These small, central sealed bags are perfect for packaging individual servings of ground coffee or instant coffee.

custom coffee sachet packaging

Stick Packs: Stick packs are long, narrow bags ideal for single-serve instant coffee or ground coffee portions. They are compact, convenient, and easy to tear open, making them perfect for on-the-go consumption.


Drip Coffee Bags: Drip coffee bags are designed to function like tea bags, allowing users to brew a single cup of coffee by steeping the bag in hot water. These bags are typically made from filter paper and contain pre-measured portions of ground coffee for a hassle-free brewing experience.

drip coffee bag 2

Coffee Bag Styles for Bulk Coffee Packaging (Multi-Use)

Stand-Up Pouches: Stand-up pouches are versatile and popular for bulk coffee packaging. They have a flat bottom that allows them to stand upright on shelves, providing excellent visibility and easy access to the coffee inside. Stand-up pouches often feature resealable zippers to maintain freshness after opening.

doypack pouch for coffee

Flat-Bottom Bags: Flat-bottom bags, also known as box pouches or quad seal pouches, offer a sturdy and attractive option for bulk coffee packaging. These bags have a rectangular base that provides stability and a clean, professional appearance. Flat-bottom bags offer ample space for branding and product information, making them ideal for showcasing small-batch or locally roasted coffee.

flat bottom pouch 1

Side-Gusset Bags: Side-gusset bags feature expandable sides that allow them to accommodate larger quantities of coffee while maintaining a compact shape. These bags can stand upright when filled and are commonly used for bulk coffee packaging in cafes and coffee shops. Side-gusset bags are durable, protective, and can be customized with attractive designs and informative labels.

gusset bag for coffee packaging

The choice of coffee bag style depends on factors such as the quantity of coffee being packaged, the intended use (single-serve or multi-use), and branding requirements. Each coffee bag type has its own benefits and can be customized with features like degassing valves, resealable zippers, and custom printing to create a packaging solution that meets specific needs.

What Materials Can Be Used for Making Coffee Bags?

Custom coffee bags can be made from a variety of materials, each offering unique benefits for preserving the freshness, flavor, and aroma of the coffee.

According to the study by Core.ac.uk. (n.d.). "Common materials used today for coffee packages are aluminum, low density polyethylene (LDPE), polyethylene terephthalate (PET), polypropylene (PP) and paper."

Here are the most popular materials used in the coffee bag packaging industry we have found:

  • Kraft Paper: A natural, biodegradable, and compostable material made from wood pulp, offering a rustic and eco-friendly appearance. Kraft paper can be combined with PE or PLA lining to enhance its barrier properties.
  • Plastic (PE, PET, BOPP, LDPE): Various types of plastic are used for their durability, flexibility, and excellent barrier properties against moisture, oxygen, and light, helping to maintain the freshness of the coffee.
  • Laminated Foil Bags: These bags offer superior barrier protection by combining the strength of plastic with the excellent barrier properties of aluminum foil. They are ideal for preserving the freshness and flavor of coffee over an extended period.
  • Rice Paper: A unique and eco-friendly material made from renewable resources like bamboo and rice straw, offering a rustic and natural appearance.
  • Eco-Friendly Materials: Recyclable, biodegradable, and compostable options, such as PLA (polylactic acid), are gaining popularity among environmentally conscious consumers.

The choice of material depends on factors such as the desired shelf life of the coffee, the brand's sustainability goals, and the overall aesthetic. Each material has its own unique properties and benefits, so it's essential to choose the one that best aligns with the specific needs and values of the coffee brand.

What Printing Methods Are Available for Custom Printed Coffee Bags?

The coffee packaging industry utilizes various printing technologies to create custom printed coffee bags. Each method offers unique advantages and limitations, catering to different production scales and design requirements. Understanding these options helps coffee roasters choose the best printing method for their specific needs.

Digital Printing

Digital printing is a modern technique that directly transfers digital files onto packaging materials. This method excels in producing small runs and highly customized designs.


  • Low minimum order quantities
  • Quick turnaround times
  • Ability to print variable data
  • Cost-effective for small batches


  • Higher cost per unit for large volumes
  • Limited substrate options
  • May have slightly lower print quality compared to other methods

Flexographic Printing

Flexographic printing uses flexible relief plates to transfer ink onto packaging materials. This method is well-suited for medium to large production runs.


  • Cost-effective for medium to large orders
  • Versatile substrate options
  • Fast production speeds
  • Good color consistency


  • Higher setup costs due to plate creation
  • Less suitable for intricate designs or photographic images
  • Minimum order quantities may be higher than digital printing

Rotogravure Printing

Rotogravure printing involves engraving images onto cylinders, which then transfer ink onto packaging materials. This method is ideal for high-volume orders requiring superior print quality.


  • Exceptional print quality and color consistency
  • Suitable for long print runs
  • Ability to print on various substrates
  • Excellent for photographic images and fine details


  • High initial setup costs
  • Long lead times for cylinder production
  • Not cost-effective for small runs
  • Requires large minimum order quantities

By understanding these printing methods, coffee roasters can make informed decisions about their packaging needs, balancing factors such as order volume, design complexity, and budget constraints.

What Types of Pouch Finished Effects Are Offered for Coffee Bags?

Pouch finished effects refer to the final coating or treatment applied to the exterior of coffee bags. These effects enhance the visual appeal, protect the packaging, and can influence consumer perceptions of the product. A well-chosen finish can make your coffee bags stand out on shelves and convey quality, ultimately impacting purchasing decisions. Coffee pouches can feature various finished effects, each offering unique benefits:

Matte Finish

Matte finishes provide a non-reflective, soft appearance to coffee bags. This effect is achieved by applying a matte lacquer layer to the surface, reducing its reflectivity. Matte finishes offer several advantages:

  • Creates a premium, sophisticated look
  • Reduces fingerprints and smudges
  • Enhances readability of text and graphics
  • Conveys a natural, eco-friendly image

Many specialty coffee roasters prefer matte finishes for their custom bags. As Stephen from Lucid Coffee Roasters explains, "I felt that the glossy option looked cheaper. I chose a rough matte finish to associate my brand with a certain quality".

Glossy Finish

Glossy finishes create a shiny, reflective surface on coffee bags. This effect is achieved by using clear print substrates or applying a glossy coating. Glossy finishes offer these benefits:

  • Vibrant color reproduction
  • Eye-catching shine that attracts attention
  • Smooth texture that feels premium
  • Excellent protection against moisture and scratches

High-gloss finishes can make colors pop and create a striking visual impact on store shelves.

Metallic Finish

Metallic finishes add a shimmering, reflective quality to specific areas of the coffee bag. This effect can be achieved through various methods, including embossed foil and metallization techniques. Metallic finishes offer these advantages:

  • Creates a luxurious, high-end appearance
  • Highlights specific design elements like logos or text
  • Catches light and attracts attention
  • Can be used for anti-counterfeiting measures

Metallic finishes are particularly effective for emphasizing brand elements or creating a premium look for specialty coffee products.

By carefully selecting the right finished effect for your custom printed coffee bags, you can enhance your brand's visual appeal, protect your product, and influence consumer perceptions

What Are the Optional Components for Coffee Bags?

Optional components, or add-ons, for coffee bags are additional features that enhance functionality, convenience, or visual appeal. These components can significantly improve the user experience and help preserve the coffee's freshness. Choosing the right add-ons for your coffee bags can set your product apart in a competitive market.

Below is the table outlining common add-ons for coffee bags:

ZippersResealable closures that allow easy access and help maintain freshness. Types include press-to-close and slider zippers.
Clear or frosted windowsTransparent or translucent panels that allow customers to see the coffee inside the bag.
Hanging holesPunched-out holes that enable the bag to be hung on display racks or hooks.
Tear notchA small cut or perforation that helps customers open the bag easily and neatly.
Round cornerSoftened bag corners that improve aesthetics and reduce the risk of tearing.
Tin tieA flexible metal strip that allows the bag to be folded and securely closed after opening.
Pull tabA small tab attached to the bag's opening for easy tearing and access to the contents.
De-gassing valveA one-way valve that allows carbon dioxide to escape from freshly roasted coffee without letting oxygen in.

Why Do Coffee Bags Have Vents?

Coffee bags have vents, or de-gassing valves. These one-way valves allow carbon dioxide released by freshly roasted beans to escape without letting oxygen in. This process preserves the coffee's flavor and aroma, prevents bag inflation, and enables immediate packaging after roasting. These vents ensure that the coffee reaches customers in the best possible condition, preserving its flavor and extending its shelf life.

What Are the Common Coffee Bag Sizes?

Coffee bags come in various standard sizes, each designed to hold a specific weight of coffee. Typically, these bags range from 4 to 12 inches in width, 6 to 18 inches in height, and 2 to 8 inches in depth, depending on their intended capacity.

These sizes cater to different needs, from single-serve portions to bulk packaging. Understanding these sizes helps in selecting the right packaging for your coffee products.

Standard Dimensions and Weight Options

Common standard coffee bag sizes are typically measured in grams and ounces. Here are the standard dimensions and weight options:

Size CategoryWeight (grams)Weight (oz)Approx. Cups of Coffee
Single Serve or Trial Set2811
Small Size250812-15
Medium Size5001625-30
Large Size10003550-60
Common Coffee Bag Sizes and Their Approximate Coffee Yield

What Are the Most Popular Coffee Bag Sizes in Retail?

In retail, the most popular coffee bag sizes are typically 8 oz (227 grams) and 12 oz (340 grams). These sizes are favored because they balance convenience and freshness, making them ideal for most consumers. Larger sizes, like 1 lb (454 grams) and 2 lb (907 grams), are also common for those who consume coffee more frequently or prefer to buy in bulk.

Is 350g (12 oz) the Perfect Amount of Coffee?

A 12 oz (340 grams) bag of coffee is often considered ideal for many consumers. It provides enough coffee to brew approximately 24-30 cups, depending on the strength and serving size. This size is popular because it offers a good balance between quantity and freshness, ensuring that the coffee remains flavorful until the last cup.

Coffee Bag Packaging Design

A well-designed coffee bag offers numerous benefits, including enhanced brand recognition, improved customer loyalty, and effective communication of essential product information. Custom coffee bag design involves several key steps to ensure your private label coffee packaging stands out.

To create an effective coffee bag design:

Defining Your Brand Identity and Target Audience: Your coffee bag design should reflect your brand's values and appeal to the preferences of your customers. Consider what makes your brand unique and how you can convey that through your coffee bag packaging.

Choosing Colors, Fonts, and Graphics: Colors can evoke emotions and create a strong visual impact, while fonts should be readable and consistent with your brand's style. Graphics and images can enhance the overall design and make your packaging more attractive.

Incorporating Essential Information: Include essential information on your coffee bags, such as the roast date, origin, flavor notes, and brewing instructions. This information helps customers make informed decisions and enhances their experience with your product.

What are the benefits of using custom labels or die-cut stickers for custom coffee bags?

Custom labels are self-adhesive pieces of paper or plastic that can be printed with your brand's design and information. They offer flexibility in design and can be easily applied to standard coffee pouches.

Die-cut stickers are custom-shaped stickers cut to fit a specific design. They can add unique visual elements to your coffee bags and help your product stand out on shelves.

Using custom labels or die-cut stickers with standard blank coffee pouches is an alternative solution for creating custom coffee bags. This approach offers several benefits:

  1. Cost-effective: Often cheaper than fully custom-printed bags, especially for small batches
  2. Flexibility: Easily change designs or information without ordering new bags
  3. Low minimum order quantities: Ideal for small roasters or those offering limited edition coffees
  4. Quick turnaround: Labels and stickers can be produced faster than custom-printed bags
  5. Branding consistency: Maintain a cohesive look across different coffee varieties

By combining custom labels or die-cut stickers with standard pouches, you can create a unique and professional look for your coffee packaging while maintaining flexibility and managing costs effectively.


Custom printed coffee bags are a powerful tool for coffee brand to enhance their brand identity, attract customers, and stand out in a competitive market. Key points covered include:

  • Various materials are available for coffee bags, each with unique properties to preserve freshness and appeal to different consumer preferences.
  • Different printing methods, such as digital, flexographic, and rotogravure, cater to various production scales and design requirements.
  • Optional components like zippers, windows, and degassing valves can enhance functionality and user experience.
  • Packaging design elements, including colors, fonts, and essential information, play a crucial role in creating an effective custom coffee bag.

Investing in high-quality custom printed coffee bags is crucial for creating a lasting impression and building a strong brand identity. At Bagnpouch, we offer tailored solutions to help your products stand out. We encourage all coffee businesses to prioritize packaging in their branding strategy.


How much do custom coffee bags cost?

The cost of custom coffee bags varies depending on several factors, including the size, material, design complexity, and order quantity.
For example, a 12 oz side gusset bag might cost $0.50-$1.25 for smaller orders, while larger orders of 5,000+ bags could reduce the price to $0.30-$0.50 per bag. Specialized features like degassing valves or eco-friendly materials may increase costs.

How long is bagged coffee good for?

Whole bean coffee in an unopened, sealed bag is typically good for 6-9 months after the roast date. Ground coffee has a shorter shelf life, usually 3-5 months. Once opened, coffee should be consumed within 1-2 weeks for best flavor. Proper storage in an airtight container away from heat, light, and moisture can help extend freshness.

How to seal coffee bag?

There are several ways to seal coffee bags:
Heat sealing: Using a heat sealer machine to melt and fuse the bag's opening.
Zip-lock closure: Many coffee bags come with built-in resealable zippers.
Tin tie: A flexible metal strip that can be folded to close the bag.
Tape or stickers: For temporary sealing of opened bags.
Vacuum sealing: Removing air before sealing to preserve freshness longer.

Where Flexible Packaging Comes Alive!


Looking for inspiration?

Creating an eye-catching design for custom packaging can be challenging. Our in-house graphic designers are here to help! Or, take inspiration from designs by our previous customers and create something totally unique.
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